Audience Pleasures of watching Short films

Within the short film industry, there are many explanations in explaining the audiences pleasures of watching a short film. There are many theories in which clarify the way in which audiences watch films. One theory in which does this is the uses and gratification theory. This theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. 

The Effect model-

This is when the media can affect the way in which society thinks, as well as the other way round, how society can affect the way in which media is portrayed. Although it seems as though it can be a positive model, it can be looked at in a negative light. By the effects model being so influential, it can cause problems with 'copying'. This means that someone can see something in the media and want to copy it, which could cause harm to others around them. Therefore, short films could have not only a positive affect on the audience watching, but it can have a negative affect, as short films stereo typically possess an  alternative theme or genre. 

Hypodermic model-

This is a theory that the audience watching is passive, where the information that is being told is being fed to them, and they believe it, without questioning. Therefore, alternative type short films can have a huge effect on certain audiences, as the person watching will potentially believe anything that they see, as well  as short films usually posses a strong and bold message. 


Blumler and Katz - Audience pleasure-

These theorists with a theory which states that the audience is active and uses the text for their own pleasure rather than 'the text using the audience'. An active audience watching a bold short film could cause many opinions to be formed which can be a benefit in today's mainstream society. 

Uses and gratification model-

This model is frequently used throughout man short films for audiences as they are a way in which to pick and chose what they want to watch in order to gain pleasure.  The audience use the short film, to gratify their needs, in order to be satisfied. 
This includes:
-Education
-Escapism
- Personal Relatioship
-Personal Identification